The Story
A Lifelong Tech Evolution
I grew up at the crossroads of the computing revolution. With a father serving as an IT Director, I had early access to everything from 80s mainframes to the first personal computers. This early exposure sparked a lifelong obsession with how hardware and software interact. By the 90s, I was already coding and exploring the first wave of web services, even launching a boutique web design business while still a teenager.
Bridging Engineering & Marketing
While my roots were in building custom workstations and repairs, my academic journey was driven by a desire to understand why people adopt new products. I chose to study Marketing to gain a foundational understanding of human behavior, brand perception, and the manufacturing process. This unique perspective allowed me to approach product development not just as a builder, but as a strategist. I later refined this expertise with a Master's degree in Communication, Marketing, and Advertising Management in Barcelona.
From Vision to Market
For over a decade, I have specialized in New Product Development (NPD). My career has spanned industrial design, graphic design, and digital solutions, helping major enterprises in the food, chemical, and electrical component industries bring complex products to life. Whether optimizing manufacturing processes in the beverage industry or designing UI platforms, my goal has always been the same: to create something new that actually works for the end-user.